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29 Oct 2014

Penguin 3.0 Google’s Latest Algorithm Update

According to Searchengineland, Google has released Penguin 3.0.

Google has confirmed to Search Engine Land that it updated its Penguin filter on Friday. Penguin targets sites deemed to be spammy, especially those found in violation of Google’s guidelines about linking.

Some noticed major changes in Google search results beginning late Friday night US time and speculated that this was due to the long-awaited Penguin Update that Google had said to expect this month.

Google verified to us today that this has happened, when we asked about it. Google hasn’t yet given more details on the percentage of search results the latest version of Penguin has impacted or if there were any major changes made to it since the last release. We’ll update if we get these details.

Jon Doe

Sites that have been affected by this algorithm, will notice traffic increases or decreases, depending on whether the changes are favorable to your linking profile.

When a shift downwards occurs, this usually happens automatically based on the way the algorithm sizes you up. It is important to note that an algorithmic effect is automatic and has nothing to do with a manual review of any kind. It is based on the linking profile, in this case as that is what Penguin looks at and the only way out of the penalty is to fix the problem links by removing them.

What is interesting is that this time Google have promised that there will be a refresh sooner than this one which we have waited one year for. This means that if you had Penguin penalty in the past year, and you acted on it by disavowing low quality links, then you have had to wait until now to see the affect of such restorative action has produced.

It is also interesting to point out that if your links were from websites or other sources that have been devalued by Google then your rankings drop may just have been related to the devaluing of the sites linking to yours. The only real way of determining what has happened is to to do a link audit.

Whether or not Google follow through with this is another thing altogether, as they do like to play the “internet Police” and put rankings in jail for a hefty lag. Should you find yoursite in a sorry, and unrecoverable state due to these recent changes, the first thing to do is remain calm. The worst case scenario is to take stock if this happens and start a fresh with a new domain and this time make sure that you only acquire high value backlinks to keep yourself well and clear of future Penguin updates.



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20 Aug 2014

HTTPS The Latest Ranking Signal From Google

Recent news from the Google blog has for one of the very first times, seen the search engine giant letting us in on their secret ranking algorithm. In the past they have kept the cards close to their chest as to what are the key influencing ranking signals, to ensure that their search results cannot be easily gamed. So it was with much surprise when earlier in the week they made an announcement that gave a clue to what can lead to a possible higher ranking in the search results.

In the news release from Google they indicate that use of HTTPS or securing your website’s communications between your site and your server is secure for your users who are entering personal details and login information, is now included in the ranking signals due to their experimentation in the past months. Their reasons for doing this are related to helping the web to become a safe place for web surfers
and this comes inline with their total https or encrypted search engine environment they have implemented in recent times, which has led to the (not provided) keywords in the Organic traffic section of Google Analytics.

So the question has to be asked is how much of an affect is the installing of a SSL certificate and securing your website completely, (not just when you maybe selling something to someone via your ecommerce shopping cart) going to have on your search rankings in Google? Good question and one that can only be answered by doing it.

After reading some blogs this week, it has been a mixture of feelings on whether or not to go to the trouble of setting up the SSL certicate and having it installed on your server. Some are saying that it absolutely must be a top priority  and others not so convinced. My take on this is, when Google gives you a booster ticket to move up the queue, you don’t ask why or hesitate. Yes it can be quite troublesome to do, especially if you have not done it before, but any experienced webmaster should be able to organise this for you and save you the hassle.

Is going HTTPS going to be the Godsend to a site that is not ranking well? My guess is no.

Is it possible to move a site stuck in #2 for a keyword to move to #1, yes I think this is a real possible outcome. Google have said that the stronger signal is “high-quality content” and that the HTTPS signal is not going to affect rankings as much, but they say this is early days and possibly further down the track it will gain in signal strength.

So is it time to get an SSL certificate on your site to encrypt your web visitors sessions? Let’s just consider for a moment the other issues, perhaps the bigger issues that this is addressing before making our final decision.

According to a report on, having an insecure web session where sensitive personal information is not secure in a wifi situation could be the cause of problems you might like to deal without:

“Anyone with network sniffing software can intercept traffic on open wireless networks and, if passwords and personal information is being sent, that attacker now has a lot of … information that could be used to cause a lot of problems,” Mr Webster said.

heatmap_top_10_googleClearly when you consider the amount of use the web get’s put to in public wifi networks, it definitely makes good sense to eliminate this sort of threat and this on top of the fact that you just might be making more sales than your competitor who at present is out-ranking you. One important thing to note is that the difference of traffic between #1 and #2 can be 400%, as statistically the first ranked organic listing gets 4 times the amount of clicks when compared to the number two ranked site. Just imagine what quadrupling your traffic is going to do to your bottom-line? Now do you need anymore reasons for dropping everything and getting your site over to HTTPS sooner rather than later?

Ranking Signals

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4 Jun 2014

How To Recover From Panda 4.0 If Your Site Was Affected

Google has announced via Twitter that the Panda algorithm has been updated to version 4.0.

So what is Panda 4.0 and how might it affect my website in the search results?

We are going to take a good look under the bonnet and dig into what Panda targets and exactly how to identify if your site has been affected by this latest update and exactly what you can do to recover lost rankings.

Panda has been designed into the Google algorithm to weed out low quality websites from making their way through to the top of the search engine results. Google deem low quality content based on a range of factors, and essentially give your web page content a quality score, which has an effect on it’s ability to show up in the SERPS (search engine results pages).

The first place to start your Panda hunt, is the pages included in the Google index. The filters do not like duplicate pages, or thin content pages so the first thing you need to do is locate any pages that may come across as duplicate or close to duplicate type pages and have them excluded from the Google index.

Not taking the chainsaw to these low quality pages on your site, you risk the overall site quality score penalty which will bring down the whole of your search rankings, so there is no time to be precious about pages that should be hidden from the index, no matter how fond you are of them.

By going through the following recommended change instructions, you are going to see site-wide benefits that will improve your overall rankings for your site. You can remove pages and folders of pages from the Google index by using a robots.txt file, commonly referred to as a robots text file.

Next you need to check your Google Webmasters Tool messages for your site.

By logging into the GWMT, and looking for known crawl errors and fixing these you are going to make Google like your site even more. 404 errors occur when someone is linking into your site for a page that no longer exists. The easiest way to solve this problem, is find the page it should be linking to and do a 301 redirect to the correct page. If you use WordPress as a platform for your website then there is an easy to install free plugin that will handle this for you. It is called Redirection and it works very well.

Next you need to be looking at internal linking structures.

Links on pages pointing to other pages on your site, created a structure that the Google Bot can follow to find and index your pages. Examining the way your pages link to each other and getting the balance right can make a big difference to the way Google views your site, indexes it and ultimately rewards it with better rankings.

  1. Better internal link structures. Don’t repeat anchor text links to internal pages, max 1 – 3 times.
  2. Blend or balance your linking patterns to a ratio of 50:50 – (homepage links : internal page links)

Basic SEO Tips

  1. Make your title tags sing. There is no point in having duplicate, low quality title tags that don’t sell. Remember your title tag is a CTA or call to action headline in the search results
  2. Remove duplicate title tags
  3. Keep title tags to 55 characters maximum
  4. Use this serps visualiser tool, to get an idea of how you show up in Google: Serp Preview Tool.

WordPress Tags Delete

If you are using WordPress for your website platform, don’t have any more than “One” tag per post. The reason here is simple. The more tags you have, the more references that internal links are going to produce and divide your link juice.

Just by removing excess (more than one category tag) from your posts, you will see a boost.

If you have an uncategorized category, change it to something useful.

Removing Thin Content Pages

If you have pages that lack good well written original content, that is at least 150 -200 words in length, then you have a thin content page. Google doesn’t like pages like this, as it sees it as a low information page. The best thing to do if you have pages like this is to noindex them with a meta tag. If you have a folder of pages like this, then noindex the folder. Once again this is don’t best with a robots.txt file.

The types of pages that can affect your site’s ability to rank highly are based around the following criteria:

  • Low quantity pages – less than 200 words
  • Login pages
  • Affiliate pages
  • Privacy, Disclaimer, Terms and Conditions
  • Duplicate content pages, ie something-suburb or keyword-city

To find out just how many pages Google has in their index, just do a Site Colon search. and look at the pages showing up in the search results. If you see a warning that some pages have been omitted, then click that link and see what pages Google doesn’t like and either fix them with quality content or just noindex them.

Google+ Authorship

One way of making sure your content remains your content, is to join Google+ and add the <link rel=”author” href=””/> in the head of the code of your pages on your site. (make sure to replace the number after the /u/o/…with your own number as that one is mine ; ).

By doing this and being active on Google+, joining circles, posting regularly, your profile photo thumbnail is going to turn up in the search results, giving you a nice boost to your click through rates from the serps. It is getting harder to show up all the time but being a good Google+er will ensure you get the exposure you are looking for.

Site Speed

The next thing you need to consider is how fast your page loads. Google doesn’t give favor to sites that take too long to load. You can test your site’s load speed by using this free tool, GTmetrix. This site will give you a good indication of your site’s load speed and recommendations on how to fix problems, bottlenecks and errors identified.

This list of recommendations is by no means the definitive guide but is simply a way to address issues that the Google Panda 4.0 algorithm is trying to filter out. It may seem like a lot of work, and in many cases this could be true, but until these things are bought into line, the rankability will be affected and the loss of traffic will be far more expensive than the time or consultants fee to fix.

If you need any assistance in getting these things fixed on your website, then please feel free to Contact me today.





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30 Apr 2014

How To Know IF Your Backlinks Are Helping or Harming Your Rankings

How To Know IF Your Backlinks Are Helping or Harming Your Rankings

In 2014 the Google landscape is littered with the ruins of thousands websites that have been affected by the recent Panda and Penguin algorithm changes of these past two or more years.

Websites that once featured prominently and enjoyed the sunny days of free search engine traffic, now lie obliterated in the trenches of page 20 and beyond. Some even worse have lost their souls altogether and have been deindexed completely. Such is the danger of the wrong kind of links pointing at your website in 2014.

What previously was a welcome seo method of gaining prominence for your website, so that it was found by interested parties searching for your good or services, (let’s call this a relevant search result) made the Google search engine what it is today. Being a search algorithm based on the link popularity factor, the whole situation was a win-win for both websites and Google. Now with the search giant a public company, answerable to investors and shareholders, giving it a thirst for higher revenues, the recent changes have been very effective of gathering up the wounded on the battlefield and sheltering them, (at a hefty price), in the sick bay of search called Google Adwords.

Today it is very possible that a negative seo blast of low quality backlinks can take your unsuspecting website to rankings hell. What is not so widely known, is that some of the website implosions are being caused by the presence of outdated, low quality backlinks, often in large quantities, that have produced this dire outcome.

So how to do you determine if your backlinks that point at your website are damaging your rankings or helping?

The following alerts should draw your attention, when doing a inbound link audit on your site. If any of the following situations are found, then the time to act is now if you haven’t been penalized, then the next Google change just around the corner may very well spell the end of the line for your organic search traffic.

Let’s take a look at 7 alarm raising scenarios.

Alert #1: You Have Backlinks coming from a singel page that has over 1,000 outbound links.

Blog posts that have hundreds and thousands of outbound backlinks are usually a sign of auto approved blog comments and the value of these types of  links are very harmful to your sites backlink profile. This low quality link is something that would definitely be worth removing from your link profile, to increase the quality of your inbound links. This may not always be the case but they are definitely worth a closer look before seeking removal or disavowing them.

Alert #2: Multi-Site Backlinks Coming From Websites With The Same C-Class IP Address

This is a clear signal to the ranking algorithm that the links coming from this exact same IP address are being obtained from a link network of blogs or websites. This is a definite red flag to the search engines algorithms. When conducting a link profile for your site, you need to take a close look at IP address match ups, and the C class or third number in the ip address string.

Alert #3: Over Optimized Exact Match Anchor Text Links

In years passed the race to the top of the search results was heralded by the site with the most exact match anchor text links from the most powerful or authoritative websites. Today in 2014 this practice has long since past it’s use by date. It used to be safe in recent years to dilute the percentage of exact match anchors but with the new way the Google algorithm is able to read around a link, this practice is no longer needed and could be causing harm to your rankings. You need to take a look at your linking profile to find out if your exact match anchor links are exceeding 10% and take action to have these removed or disavowed.

Alert #4: Backlink Non-Diversity and Over Optimized Anchor Text

Similar to the above alert, you need to have a natural diversity apparent in your links profile that covers the types of anchors that would occur in the wild, so to speak. Naked links (your website address), brand name links, click here links, more info, this blog, etc.

If you find too little diversity, then it might be time to act on the links that may arouse suspicion and affect your ranking ability.

Alert #5: Site-wide Footer or Blogroll Backlinks

When you find a high number of links coming from a single website, it is usually the work of a site-wide footer, sidebar, blog roll or advertising link. This type of link if it is not nofollowed, can be seen as a manipulate act and draw a penalty from Google.

Site-wide backlinks used to work well but now they should be minimized to reduce the risk of a penalty. When doing a link profile report on your site, make sure to mark domains that are providing this type of link and have them removed or disavowed at a domain level.

This type of link has a high risk of penalty by Google.

Alert #6: Websites Linking To You That Have Deindexed by Google

When a website has been deindexed by Google for violating their search engine guidelines, the presence of links on this site pointing to yours, could have a negative affect on your ranking ability. So when examining your link profile as a result of a backlink audit you should be looking carefully at the Google index of the site and the pages that link to you. Sometimes it may only be a small number of pages that are not indexed and if your site is linked to on these types of pages, it is time to act. It is sound advice to keep your link profile free of banned or deindexed domains.

Here is a simple tip on how to find out if a website is in the Google index. It is called a site colon search and you simply go to and type in, and hit search.

If a site that is linking to you is in the Google index, the there will be search results listed only for that website. If however the site has been deindexed then it is is going to show no results. To see how easy it is to do a site-colon search, just  watch this video below now.

Alert #7: Backlinks From Suspicious Domains

Easily obtained backlinks count for little with Google, as they value links that should be earned not bought or obtained with ease. Sometimes links can be acquired from risky drug or sex related websites and the presence of these in high numbers can trigger an algorithmic penalty and be the trigger for a manual review by Google. If these types of links are found in sufficient numbers in your link profile, then there are reasonable grounds to act immediately to have these removed. This type of bulk suspicious link can be the work of someone malicously attempting to damage your search profile with a negative SEO attack.

Make no mistake, negative SEO attacks do occur and the sooner you identify this type of harmful website bulk linking to your site, the less likely it is to have an affect on your sites health. Negative SEO attacks usally are spread over a 3 month period, to make it look like you are trying to manipulate the search engines with repeated attempts with this low cost link building strategy, typically driven by some automated spamming process. It is important to note the age of a domain and the PageRank of the site, as usually sites that fit into this suspicious category are not old and have few sites linking to them, a low PageRank or NA ranking and are a high target in the Google algorithm cross hairs.

If you have these types of links in your link profile, then the risk is critical and action must be taken as soon as they are detected. Removal requests and ultimate Google Disavow Links Tool actions are a must when this situation has been discovered.

If you want to remain free of the worry of a negative SEO attack occurring against your domain, they can utilize the services of a link monitor. The process of a link entering the system and registering takes at best two weeks, so once this has been picked up by a monitor, you can act upon it straight away to minimize the potential damage something like this could cause to your business.

To find out more about our link monitoring services, please get in contact today, your website is too valuable financial asset to just leave it to chance and hope for the best.

29 May 2013

Penguin 2.0 Winners, Losers and Everyone Inbetween

Okay so we have another major search engine algorithm update from Google, Penguin 2.0. This was rolled out last week on the 22 May, which is the fourth update of Penguin but officially named Penguin 2.0. according to Matt Cutts from Google.

We will have more on the effects of this update in the coming weeks, as they way it appears to work – Google rollout – results fallout – Google rollback – 3 weeks have now passed. So we will be getting the effects of this for various countries and various industries but for now, I will paste a comment from Matt Cutt’s official blog that probably summaries what we see so far.

“Marko Omcikus May 22, 2013 at 6:10 pm
“Hi Matt,

“Definitely seen a big change go through. I can see that authorities now have a much larger presence as opposed to much smaller sites, is this something that can be overcome by having a larger web presence with Google authorship? It seems that this update just allowed the big fish to forever hold their thrones, making it much harder for the rest of us.”

I concur on this, big sites have been given a boost, serp clustering (big sites ranking at #1,2,3) which pushes competition off the first page, essentially limiting the number of companies that can be represented in the organic listings. This is opening up a higher attraction for Google Adwords, Google Places/Maps and away from SEO. What is particularly obvious too, is the continued “lucky-dip” approach to being ranked somewhere on the first page of the Google search results, if you have done no SEO at all.

That means that you have no links, not even real – unpaid, links from anyone let alone authority sites. There seems to be no rhyme nor reason, it is just like they were one randomly selected site from page 5 or 6 and shown up as the – “see you don’t need to do any seo and you can rank” proof site. Doesn’t matter if they are a poor result, Google appears to be trying flex it’s muscle on the “content marketing myth” – if you build it they will come – banter. Which incidentally doesn’t work – by and large. If it did then out of all the “great content” websites scattered over the first 10 pages of results, which ones have “greater” content than the next? Obviously everyone can’t rank on page one at the top.

So where does this leave us with SEO? Do we do it, do we forget and cross our fingers and hope the the Google fair godmother waves a magic wand our way and looks favourably upon us?

The answer is always complex and I am leaving it for a few weeks as more research needs to be done and observations made.

Stay tuned for the way ahead in these post-Penguin 2.0 times.

Info Pages, The Art of SEO

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9 May 2012

Hit By Panda? Need To Recover Lost Rankings?

News just to hand is the fact that sites that have been hit by the Google Panda update, (not just the 2011 Panda – Panda now updates every 4 – 6 weeks). Our lab team have just gained access to high value breakthrough information from industry experts on how to recover if your website has lost vital traffic, which has lead to lower conversions and sales.

This is great news for your website, in fact great news for your business. Many people who rely on Google rankings to send them new business inquiries and when they keep changing the rules, whether you run an ecommerce website, an affiliate marketing website, an online news site for your products, or a general information website that has been detrimentally hit by the Google Panda or Penguin algorithm updates, then you are in a very difficult place right now.

What you have been doing to rank your website that may have worked well in the past, well those days are now gone. You have to have an up-to-date strategy that aligns itself with exactly what Google are looking for. Helium SEO have been active in researching what does and what does not work in these post Panda/Penguin times.

Can My Site Be Recovered?

The answer is yes, you can recover what has been lost. You just have to get all your jacks in a row and back will come your traffic, your sales will increase and you can rest assured that what we are doing for you. Panda is a combination of benign slothful algorithmic equation and a scrutinised human evaluation process employed by Google to give your site a Quality Score. So don’t delay, get in touch with Greg Gillespie today, Sydney’s #1 SEO Consultant today!

Info Pages, The Art of SEO

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8 May 2012

Lost Your Google Rankings? Been Bitten By a Panda or Penguin?

Google Update – Over Optimisation Hits Some Sites Hard

Have you suffered a dramatic movement in search results in Google lately? If so you have been affected by the Google Algorithm update, code named “Penguin”. Last year, 2011 was the year of the Panda, this year it is Panda plus Penguin.

Essentially what may have worked for you in the past in creating links to your site through various Google approved means, be it guest blog posting, infographics, contests and competitions, directory listings, link exchanging, blog posting and commenting, video publishing, web 2.0 publishing, press releases – the list goes on – if you have done exactly what Google used to want and did it in such a way as to “over optimise” then you will have suffered the penalty.

What Do I Do If My Ranking Got Slammed?

Firstly rest assured, in most cases you can recover your lost ranking. Our lab work has come up with a proven strategy for ranking well post Panda/Penguin. In many cases what determines an over optimisation is to do with anchor text. Exact match anchor text to be specific. In the past, that was acceptable to have lots of links pointing at your page that used the keyword you wished to rank for, as the underlined part – the words that form the hyperlink – back to your website page, that was optimised for that keyword. As with all things that Google do, they never stay the same, hence the need to have a continual finger on the pulse so to speak, and make sure that what you are doing is in parallel to what they are looking for.

The Google team would actually like it if you didn’t do any SEO or search engine optimisation at all, this was pointed out in their recent public annoucement of the Penguin release. They don’t mind on page optimisation to help their Googlebot find your content but they frown upon anyone trying to “game” the search results. Well unfortunately if you were to do exactly what the Google mantra dictates – “create great content and people will link to you” – then you would quite truly rank for nothing at all. You see the whole idea of people naturally wanting to “link” to you is based upon firstly them finding you. Now how are they going to find your website if it is not ranking in the top 10 search results in Google in the first place? And of course Google will only rank sites that other sites link to. What we have here is the old “chicken and egg” connundrum. NO Links = No Ranking – No One Finds you.

What Can Helium SEO Do To Help Me Rank Better?

Well I am glad you have asked, because our link building strategies have ensured our clients have maintained their rankings and in many cases moved up substantially. If this is not the experience you have found with your current SEO provider or SEO strategy, then it just might be time to speak to someone who can help. Greg Gillespie is the #1 ranked SEO Consultant in Sydney and he is waiting for you to call.

The Art of SEO

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15 Aug 2011

What Gets 80% of the Clicks on the Front Page of Google?

What Gets 80% of the Clicks on the Front Page of Google?

Ever wondered am I spending my money wisely on Google Adwords? Even though you may be making a profit with a well constructed and properly managed campaign, you may actually be spending too much for that traffic.

Allow me to demonstrate exactly what I mean in real dollar terms.

It is a well documented statistic that 80% of the clicks that web surfers make on the front page of Google are in the “free listings” or “organic results” of the serps. Only 20% of all clicks go to the ads or sponsored links in Google. The sponsored links or ads are where you listing turns up if you are part of the Google Adwords advertising program. Surprisingly then is the next statistic that goes along the opposite tack, 80% of all advertising dollars are spent on the area that only gets 20% of the clicks, yes that’s right Google Adwords.

So we have a perfect example about how much more expensive paid Google listing are when compared to free listings, (or atleast how much people are prepared to pay to appear on the front page of Google in the different areas). For just 205 of the budget’s you have the top ranking sites getting 80% of the traffic. Not bad if you are part of the top few listings. In fact the absolute lions share goes to that number one ranked website, which incidently gets a whopping four times the number of clicks than just the number two spot. See image below.

The Art of SEO

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15 Mar 2011

Data- The SEO’s Best Friend – Is Now Changing

Well if you have been around the SEO circles for some time, you will no doubt be aware that one of the industries finest sources of data, the Yahoo Site Explorer is being phased out by years end. This is due to the merge with Bing, the Microsoft, rust bucket version of Google (as it has been described by someone), and therefore no longer of use.

But I ask a question here on this point, where will our reliable source of backlink data come from and will it be free?

Majestic SEO the secret weapon of many a stealth seo fighter have stepped in with their private data bin of almost one trillion records database, but with one small problem attached, they charge money.

Having been a member and fan of Majestic for some years, it is very different to what we have been used to. For starters the SEO Quake toolbar addon for Firefox will no longer allow such quick and insanely helpful information to be available at our fingertips.

Does anyone know how this is going to be replaced?

Just curious for peoples comments.

The Art of SEO

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14 Mar 2011

Google Algorithm Update: Panda

Well if you have suddenly noticed a dramatic drop in your search engine rankings over the last couple of weeks, then you may have fallen foul of the latest update to the search engine algorithm in the Google search engine.

It was on the date of 24 of February, that Google, the big-dog in the search game, decided to release their latest algorithm on their search engine. Their algorithm is designed to find the most relevant websites as pertaining to your search query or keyword that you type into the search box on This algorithm as it is called, is a complex piece of computer wizardry that attempts to analyse all websites and their worthiness, which are associated in some way with the keywords a search will enter into the search box.

There are over 200 points of reference that Google uses to determine who the winner is for the top #1 spot on it’s organic search results. It then presents in descending order those that don’t quite make the grade, in order to return the most relevant website for your search.

The recent changes that came into effect in late February 2011, have been designed to penalize any website trying to artificially get to the top of the search results, who happened to be using what are known as “link-farms” to achieve their desired result. Apparently this may have been working for some websites before the Google change and now is considered an outlawed practice. The result of being inside one of these so called link farms has meant in many cases rankings have dropped to some page way, way beyond the first page of results.

The types of content and linking that Google favours needs to be unique by nature and be seen to be a natural linking process. Google expect that if you create a great website with unique content on it then people will find your site, and create a link from their site to yours. And according to Google if this happens more times for your website than for your competitors site, then you are deemed the worthy winner of the #1 ranked website on the planet.

This notion presents many problems when you analyse what is being proposed by Google as “fair play”.

Firstly how are people to find your site in the first place if rank on page 9 of the search results because no one has linked to you? Think about your own search practices, how often do you venture past the first page when searching for something or someone? Not often if you are the majority who barely click beyond the first two listings.

How about we use a real world example to get the clearer picture of what I am describing here, which is really unpractical at best and down right simplistic delusion at worst.

Example#1: Outdoor Home Lighting Website

Let’s say Jim owns an outdoor lighting business that he has been running for over 20 years, with a wealth of customers and an outstanding reputation for providing excellent products and customer service that is second to none. Jim approaches me as an online marketing consultant with his dilemma. He has just been informed by his website designer that Google demands that the only way to get listed in their search engine is to have people, in fact a lot of people, create a link to his website, (just launched 2 weeks ago and ranking nowhere for the important keywords in his industry) and yet no one knows it even exists

Is Jim supposed to somehow convince his happy customers to take the time to login to a blog somewhere and somehow talk about his wonderful business and create an anchor text based comment on a blog that doesn’t have the nofollow tag (something that strips the link value out of the link) and that doesn’t see the comment as spam and just delete it.

Now this has to happen not a couple of times but it needs to happen more times than any other outdoor lighting specialist in Jim’s area, just to prove to the world of searchers that Jim’s outdoor lighting business is the best.

Pretty unrealistic wouldn’t you agree?

Considering that most of the top results have been achieved by the assistance of search engine optimization, or SEO as it is known, in markets where there is money to be made and you realize that Jim has only a couple of options to consider if he wants to attract the online customer to his business. Option one is to play by the rules and stay out of the top results possibly forever, or option 2, use his gut instinct and business acumen that tells him that he is the best outdoor lighting professional in his region and he deserves to be listed at the top and not his competitors. With option 2 his only choice is to find a capable, highly qualified search engine optimization specialist who can get him the results of a top ranking and pay him or her to do the job for him.

If Jim chooses carefully, does a search for seo consultant + city name and finds the top ranked consultant, he has a fairly safe bet that they can do the job for him and the end result will be that not only does Google get what it set out to do, present the best most qualified website as the top result, but the searcher finds Jim’s lighting business ranked at the top and some of them join the ranks of happy customers that he has been creating for over 20 years.

And in conclusion to my point here regarding the Google Farmer update, that search engine optimization consultant is probably not going to be ranked at the top any more if he or she were using any as untoward as a “link farm” to achieve their top ranking.

The Art of SEO

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