Archives for the ‘Info Pages’ Category

29 May 2013

Penguin 2.0 Winners, Losers and Everyone Inbetween

Okay so we have another major search engine algorithm update from Google, Penguin 2.0. This was rolled out last week on the 22 May, which is the fourth update of Penguin but officially named Penguin 2.0. according to Matt Cutts from Google.

We will have more on the effects of this update in the coming weeks, as they way it appears to work – Google rollout – results fallout – Google rollback – 3 weeks have now passed. So we will be getting the effects of this for various countries and various industries but for now, I will paste a comment from Matt Cutt’s official blog that probably summaries what we see so far.

“Marko Omcikus May 22, 2013 at 6:10 pm
“Hi Matt,

“Definitely seen a big change go through. I can see that authorities now have a much larger presence as opposed to much smaller sites, is this something that can be overcome by having a larger web presence with Google authorship? It seems that this update just allowed the big fish to forever hold their thrones, making it much harder for the rest of us.”

I concur on this, big sites have been given a boost, serp clustering (big sites ranking at #1,2,3) which pushes competition off the first page, essentially limiting the number of companies that can be represented in the organic listings. This is opening up a higher attraction for Google Adwords, Google Places/Maps and away from SEO. What is particularly obvious too, is the continued “lucky-dip” approach to being ranked somewhere on the first page of the Google search results, if you have done no SEO at all.

That means that you have no links, not even real – unpaid, links from anyone let alone authority sites. There seems to be no rhyme nor reason, it is just like they were one randomly selected site from page 5 or 6 and shown up as the – “see you don’t need to do any seo and you can rank” proof site. Doesn’t matter if they are a poor result, Google appears to be trying flex it’s muscle on the “content marketing myth” – if you build it they will come – banter. Which incidentally doesn’t work – by and large. If it did then out of all the “great content” websites scattered over the first 10 pages of results, which ones have “greater” content than the next? Obviously everyone can’t rank on page one at the top.

So where does this leave us with SEO? Do we do it, do we forget and cross our fingers and hope the the Google fair godmother waves a magic wand our way and looks favourably upon us?

The answer is always complex and I am leaving it for a few weeks as more research needs to be done and observations made.

Stay tuned for the way ahead in these post-Penguin 2.0 times.

Info Pages, The Art of SEO

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9 May 2012

Hit By Panda? Need To Recover Lost Rankings?

News just to hand is the fact that sites that have been hit by the Google Panda update, (not just the 2011 Panda – Panda now updates every 4 – 6 weeks). Our lab team have just gained access to high value breakthrough information from industry experts on how to recover if your website has lost vital traffic, which has lead to lower conversions and sales.

This is great news for your website, in fact great news for your business. Many people who rely on Google rankings to send them new business inquiries and when they keep changing the rules, whether you run an ecommerce website, an affiliate marketing website, an online news site for your products, or a general information website that has been detrimentally hit by the Google Panda or Penguin algorithm updates, then you are in a very difficult place right now.

What you have been doing to rank your website that may have worked well in the past, well those days are now gone. You have to have an up-to-date strategy that aligns itself with exactly what Google are looking for. Helium SEO have been active in researching what does and what does not work in these post Panda/Penguin times.

Can My Site Be Recovered?

The answer is yes, you can recover what has been lost. You just have to get all your jacks in a row and back will come your traffic, your sales will increase and you can rest assured that what we are doing for you. Panda is a combination of benign slothful algorithmic equation and a scrutinised human evaluation process employed by Google to give your site a Quality Score. So don’t delay, get in touch with Greg Gillespie today, Sydney’s #1 SEO Consultant today!

Info Pages, The Art of SEO

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5 Jan 2011

Helium SEO Blog Launch

Well I finally thought it best to chip on the conversation and put up my SEO findings, rantings and ravings. You all know I have been fairly opinionated and controversial about SEO tactics, what is Black Hat SEO, what is White Hat SEO, and is there really a difference.

So from now on my thoughts here first, your comments are welcomed. Spammer will be terminated naturally.

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Info Pages, The Art of SEO

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