According to Searchengineland, Google has released Penguin 3.0.

Google has confirmed to Search Engine Land that it updated its Penguin filter on Friday. Penguin targets sites deemed to be spammy, especially those found in violation of Google’s guidelines about linking.

Some noticed major changes in Google search results beginning late Friday night US time and speculated that this was due to the long-awaited Penguin Update that Google had said to expect this month.

Google verified to us today that this has happened, when we asked about it. Google hasn’t yet given more details on the percentage of search results the latest version of Penguin has impacted or if there were any major changes made to it since the last release. We’ll update if we get these details.

Jon Doe

Sites that have been affected by this algorithm, will notice traffic increases or decreases, depending on whether the changes are favorable to your linking profile.

When a shift downwards occurs, this usually happens automatically based on the way the algorithm sizes you up. It is important to note that an algorithmic effect is automatic and has nothing to do with a manual review of any kind. It is based on the linking profile, in this case as that is what Penguin looks at and the only way out of the penalty is to fix the problem links by removing them.

What is interesting is that this time Google have promised that there will be a refresh sooner than this one which we have waited one year for. This means that if you had Penguin penalty in the past year, and you acted on it by disavowing low quality links, then you have had to wait until now to see the affect of such restorative action has produced.

It is also interesting to point out that if your links were from websites or other sources that have been devalued by Google then your rankings drop may just have been related to the devaluing of the sites linking to yours. The only real way of determining what has happened is to to do a link audit.

Whether or not Google follow through with this is another thing altogether, as they do like to play the “internet Police” and put rankings in jail for a hefty lag. Should you find yoursite in a sorry, and unrecoverable state due to these recent changes, the first thing to do is remain calm. The worst case scenario is to take stock if this happens and start a fresh with a new domain and this time make sure that you only acquire high value backlinks to keep yourself well and clear of future Penguin updates.