Yes folks it has happened again – Google have shifted the goal posts for the umpteenth time.
This Google algorithm change goes to the heart of the content of your site. They are always preaching “quality content” and this update underscores just how serious they are about controlling what you publish on your website.
So what was this change or update called, since they all have names don’t they?
Google “The Brackets” Update March 2018
According to reliable sources, this update has been labeled The Brackets Update. With this update, the powers that be at Google, or at least the ones with a public voice, a la John Mueller, we are told that there is nothing you can do if you have been affected by this most recent update. If you have “great content” good for you, if not you are going to see a significant drop off in organic search traffic.
He makes a underlined emphasis on the long term in the above linked content, which means that you can’t just expand your quality content and see changes immediately. What I am reading between lines here, is that if you have tarred with the Brackets brush, you are likely going to see your site quality score take a hit and your links are going to need to work harder. More and better high quality links are going to be required.
Apparently even if you acted today and fixed up the low quality (thin content in Google speak) pages on your site, it could take up to 6 months or more to see significant improvements.
Was All The News Bad With This Recent Change?
If you are one of the smart ones following the Google rules of high quality content (read: at least 2000 words per page or original well written text), then if these pages are your landing pages, then you will most likely have seen a positive boost to your site traffic over this past couple of weeks. This rule is not one across the board, ie in the case of eCommerce sites, you just need to make sure your product descriptions are original and not simply copied and pasted from the manufactures website or suppliers website, as this will get you into hot water. Good thing to know when you are planning a new eCommerce business.
Where Can I Find Out More Information On This Update?
You can head on over to this blog to read up on the full details or the “tremor” and “quake” happenings these past weeks.
If you need help with your site, then you may need to get in touch with me and I would be happy to take a look at your site, to determine what if anything can be done to improve your search rankings in Google