A coherent set of six stroked icons replacing the legacy PNGs. 32×32 viewBox, 1.75 stroke, rounded line caps and joins, single accent colour. Designed to read clearly at 28px (homepage) and scale up without redraw to 64px+ on the Approach page.
Two overlapping speech bubbles — open conversation, both sides talking. Quick and human.
Magnifying glass with a four-point data pattern inside — searching, but with structure.
A grid with a marker placed at a strategic point — a board with the move already made.
Ascending line with a hollow ring at the destination — growth heading somewhere specific.
Funnel narrowing to a single solid dot — visits filtered down to qualified leads.
Concentric rings expanding out from a solid centre — the asset growing on itself.