You have that nervous feeling deep down in the pit of your stomach. You don't quite know what to do about the cause of this pain, but you know something has to be done — things are just not going according to plan.
If you are like the many, you're not alone when it comes to trying to figure out if you are doing the right thing, the wrong thing, or something in between with SEO.
Company after company approach you with the same old line, "We can get you to number one on Google, but you will have to wait 3 to 6 months, and no we don't offer a guarantee."
Truth be told, it is amazing anybody is able to sell a product on these flimsy promises. But what is not quite so amazing is the fact that there are an unfortunate number of charlatans in the industry who are all too willing to pull the wool over their client's eyes.
This is a really dangerous situation if you are committing not only time and money to dodgy SEO, but the very existence of your business could be held in the balance if you have all your marketing eggs in the one basket.
Most smart marketers are all too aware of taking such a risky line with something as volatile as search engine optimisation, especially given the heavy-handedness of Google in recent times. So not only do many find themselves in SEO limbo, bending over backwards to make it under the ever-lowering bar, but on top of that, they are paying for Google Ads traffic at ultra-high cost-per-click premiums. Any industry that has a high dollar value on a successful sale is liable to reach the dizzy heights of sometimes hundreds of dollars for just one click.
What can you actually do about it?
You can keep on trying out different SEO companies in the hope that one day you will strike gold — not only getting solid rankings that last, but finally doing away with those Ads campaigns that are draining the coffers. Yes, and pigs might fly too.
What you need to gain back confidence in your SEO situation is to have a truly independent analyst look over what is being done. By getting a third party to take a look behind the scenes and spell out exactly what the prospects are, you have your only true hope of losing that awkward lump from your stomach. You can't ask the incoming SEO firm to be independent, or even the outgoing, so your only choice is someone with fresh eyes who can actually see and interpret what is going on with your current SEO deployment.
What you don't need is one of those highly confusing, extremely detailed reports that SEO companies throw at you with the hope of confusing you into making a decision to go with them. These reports can look pretty dire at times, and the sheer fear factor is sometimes too much to resist.
Someone who can spell it out in plain English is what you need. Enough evidence to hang, or hang onto, the current SEO firm or consultant.
Finding an SEO whistleblower
The endeavour of this blog is to use my skills — honed over many years of working with businesses across Australia — to open people's eyes so that they can see exactly what is going on with their SEO.
Some would call me an SEO whistleblower, and they would be pretty close to the mark. I am going to be blowing the lid off the SEO scams out there so that regular folks no longer need to feel pressured into hiring poorly when it comes to search engine optimisation.
I will be showing you how to use the available tools to see for yourself exactly what is going on with that top competitor who is getting all the free organic search engine traffic. Believe me, there are some really good SEOs who deliver the goods and have the track record to prove it.
We all know there are some really terrible SEOs, and perhaps one of them has snared you. If this is the case, then we need to talk — and really soon.