Privacy Policy

Overview

Helium SEO is committed to protecting the privacy of individuals who interact with our website and services. This Privacy Policy explains what personal information we collect, why we collect it, how we use and disclose it, and how you can access or correct your information.

By using the Helium SEO website or engaging our services, you consent to the collection and use of your personal information as described in this Policy.

Information We Collect

We may collect the following types of personal information:

• Name and contact details (email address, phone number, business name, postal address)
• Website URLs and login credentials provided to facilitate SEO work
• Billing and payment information (processed securely through our payment gateway)
• Business information relevant to delivering SEO services
• Communications you send to us (emails, form submissions, phone enquiries)
• Usage data from our website, including IP address, browser type, pages visited and referring URLs

We only collect personal information that is necessary for the purposes for which it is collected.

How We Collect It

We collect personal information in the following ways:

• Directly from you when you complete a contact or enquiry form on our website
• When you engage our services and provide information for your project
• Through phone, email or other direct communications
• Automatically via cookies and analytics tools when you browse our website
• From third-party sources such as Google Analytics and Google Search Console where you have granted us access

How We Use Your Information

We use personal information to:

• Provide, manage and improve our SEO services
• Communicate with you about your project, including progress reports and recommendations
• Process payments and manage billing
• Respond to enquiries and provide customer support
• Send service-related notifications and updates
• Improve our website and understand how visitors use it
• Comply with our legal obligations

We will not use your personal information for purposes other than those described above without your consent, unless required or permitted by law.

Disclosure of Your Information

We do not sell, trade or rent your personal information to third parties. We may disclose your personal information to:

• Trusted service providers who assist us in delivering our services (e.g. hosting providers, analytics platforms, payment processors), under strict confidentiality obligations
• Third-party websites or platforms (e.g. directories, link partners) as necessary and authorised for the purpose of providing SEO services
• Law enforcement or government authorities where required by law, regulation or legal process
• Professional advisers such as lawyers or accountants, as required

Any third parties we engage are required to handle your information in accordance with applicable privacy laws.

Data Security

We take reasonable steps to protect the personal information we hold from misuse, loss, unauthorised access, modification or disclosure. These measures include secure servers, encrypted communications (SSL/TLS), restricted staff access and regular security reviews.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Cookies & Analytics

Our website uses cookies — small text files stored on your device — to improve your browsing experience and help us understand how visitors use the site. Cookies allow us to:

• Remember your preferences and settings
• Analyse traffic and usage patterns via Google Analytics
• Measure the effectiveness of our content

You can configure your browser to refuse cookies or to alert you when cookies are being sent. Note that some parts of the site may not function properly if cookies are disabled.

We use Google Analytics, which may collect anonymised data about your visit. Google's privacy policy governs the use of data collected by Google Analytics. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Third-Party Links

Our website may contain links to third-party websites. These sites have their own privacy policies, and we have no responsibility or liability for their content or activities. We encourage you to review the privacy policy of any third-party site you visit.

Access & Correction

Under the Australian Privacy Principles, you have the right to access the personal information we hold about you and to request corrections if it is inaccurate, incomplete or out of date.

To make an access or correction request, please contact us using the details below. We will respond within a reasonable timeframe. In some circumstances we may be unable to provide access (for example, where it would reveal information about another person or where it is not technically feasible), in which case we will explain why.

There is no charge for making an access request, though we may charge a reasonable fee for locating and providing the information if the request is complex.

Data Retention

We retain personal information for as long as necessary to fulfil the purposes for which it was collected, to provide our services, and to comply with our legal obligations. When personal information is no longer required, we securely destroy or de-identify it.

Client project records are generally retained for a minimum of seven years in accordance with Australian tax and business record-keeping requirements.

Children's Privacy

Our website and services are not directed at children under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us and we will take steps to delete it promptly.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology or legal requirements. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this Policy periodically.

Your continued use of our website or services after any changes constitutes your acceptance of the updated Policy.

Contact Us

If you have questions, concerns or complaints about this Privacy Policy or the way we handle your personal information, please contact us:

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.