Eighteen years of organic growth — one consultant at a time. Greg Gillespie works directly with serious Australian SMBs to turn search into a reliable channel. No lock-ins, no theatre, only the work that earns its keep.
SEO is a discipline that punishes shortcuts and rewards patience. Helium SEO has been quietly compounding both — for our clients and ourselves — since 2008.
A typical Helium engagement looks like this: foundations in months one and two, momentum from month three, and an asset that keeps paying long after our work is done. Every report tells you exactly what we did and exactly what it earned.
We don't pretend SEO is mysterious. Here's how every Helium engagement runs, from first conversation to compounding growth.
Twenty minutes. We listen. You tell us what you're trying to grow and where it's stuck. If we're not the right fit, we'll say so on the call.
A full technical and content audit, competitor mapping, and a keyword opportunity model. You see the data we'd be making decisions from.
A 90-day roadmap with priorities, owners, and the trade-offs spelt out. No black boxes. You sign off before anything ships.
Technical foundations fixed, on-page rebuilt, content commissioned, links earned. We work alongside your dev and content teams, or solo.
Traffic that doesn't convert is vanity. We tune landing pages, intent matching, and tracking so the leads actually show up in your inbox.
Once the engine's earning, we extend coverage — new categories, new geographies, new content franchises — without breaking what works.
A small sample of clients we've worked with — most for years. We can introduce you to any of them on request.
A national pilates brand competing with a flood of new studios. Authority content, methodology pages, and disciplined local strategy turned organic into the dominant channel.
Read the storyA 30-year-old corporate transport brand competing with VC-backed ride-hailing. We owned the corporate, airport, and event-transfer search verticals across three states.
Read the storyFamily-run retailer competing with global e-commerce. Their 60-year heritage became a category-page advantage Google rewarded — 6,000+ extra monthly visitors and counting.
Read the storyA specialist Australian brand fighting cheap import knock-offs. Authority content, technical hygiene, and patient link earning rebuilt their margin and their moat.
Read the storyA premium ski-travel operator with brutal seasonal demand. We engineered a content calendar that converted off-season research into peak-season bookings.
Read the storySeasonal event business made year-round through content strategy and search dominance. Strategic keywords and local authority turned off-season months into consistent revenue.
Read the storyNiche entertainment venue competing in a crowded market. Authority content around poker, events, and community built unstoppable organic reach.
Read the storyCorporate catering brand invisible on Google. Strategic keyword targeting and content expansion across event types and cuisines brought qualified leads and recurring contracts.
Read the storyCommercial cleaning operator fighting race-to-the-bottom pricing. We engineered premium positioning through expertise content and local search dominance.
Read the storyTwo-minute conversations with founders and marketing leads who've worked with us for years.
You'll work with the person who built this company. Not an account manager. Not a junior reading from a deck. The work is done where the relationship is.
You hire a person, not an org chart. Decisions, work, and accountability sit in the same place.
No 12-month lock-ins. We retain clients because the work is good — month after month.
Every report shows what was done, why, and what it produced. No black boxes, no fluff metrics.
SEO done properly is the most patient money you'll spend on marketing. We optimise for the asset, not the campaign.
No pitch. No deck. Just a conversation about what's actually happening in your search channel — and an honest answer about whether we're the right people to help.
