To re-establish a strong online presence in the organic search results, by curating a strong base of high authority backlinks from other high-quality websites. Removing or disabling prior low-quality links, in order to increase search engine rankings in the main three search engines, with a strong focus on Google local.
Being a Sydney based direct to the public outlet, geographically orientated keyword rankings for highly desirable. Ultimately reduce the high cost of Google‘s paid advertising program, Adwords.