Case Study: glicks furniture
How We Delivered Direct Results To Glicks Furniture, After Near-Death SEO Experience
Challenge
Total dependence on high expense Google Ads, sending company broke.
Glicks Furniture was nearly bankrupted by a Sydney based SEO company that took them to the cleaners and provided nothing of which they were promised.
Reaching out to us, to help reduce their dependence on expensive paid advertising, in the hope of rebuilding the company profits.
The campaign objectives were to:
- Improve search engine rankings
- Increase showroom traffic
- Improve ROI
Strategy
On-page optimisation, coupled with increased high authority sites linking to Glick's Furniture website.
To re-establish a strong online presence in the organic search results, by curating a strong base of high authority backlinks from other high-quality websites. Removing or disabling prior low-quality links, in order to increase search engine rankings in the main three search engines, with a strong focus on Google local.
Being a Sydney based direct to the public outlet, geographically orientated keyword rankings for highly desirable. Ultimately reduce the high cost of Google‘s paid advertising program, Adwords.
Results
Top rankings achieved and over 5,000+ monthly visitors in just 4 months.
Reliance on paid traffic reduced by 90% and increased online organic traffic by 263%. Glick’s was delighted to finally find a digital marketing company that delivered on its promises. Yes, they do exist!
