Case Study: Gee sheepskin

How An Australian Original Generated 425% More Online Sales 

ecommerce seo


UGG boots are an Aussie invention, Gee Sheepskin in need of reinvention.

As a long-established iconic brand UGG, the local distributor of the footwear brand had a website that was well and truly dated.

Previous SEO efforts had provided little if any, improvement in rankings.

The campaign objectives were to:


Redesign their outdated website with a fully custom WordPress theme. Create a new Woocommerce enabled platform in order to build search engine ranking sales.

Gee Sheepskin required a brand new web presence and the starting point was a site redesign.

Keywords were analysed and competitors profiled, in order to come up with an effective marketing plan.

WordPress was chosen along with Woocommerce for the site redesign from the ground up. This allowed us to be able to build a fully optimised site, complete with laser-focused landing pages.

Setting a realistic expectation of 3 – 6 months before any real business producing SEO traffic would arrive, the client was in need of some fresh, instant traffic.

Facebook advertising, being highly targeted geographically and demographically, lasered in on the right audience for the short to medium terms results required.

SEO was implemented in order to capture a cost-effective ROI over the long term.


Instant traffic producing new clients from the get-go, along with a 425% increase in online sales in the quoted timeframes.

Building a long term relationship between client and agency has lead to a flourishing of business growth, acting as a win-win for both parties.

With a return on investment running into 347%, Gee Sheepskin has remained as a satisfied client since 2018.

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