Gee Sheepskin required a brand new web presence and the starting point was a site redesign.
Keywords were analysed and competitors profiled, in order to come up with an effective marketing plan.
WordPress was chosen along with Woocommerce for the site redesign from the ground up. This allowed us to be able to build a fully optimised site, complete with laser-focused landing pages.
Setting a realistic expectation of 3 – 6 months before any real business producing SEO traffic would arrive, the client was in need of some fresh, instant traffic.
Facebook advertising, being highly targeted geographically and demographically, lasered in on the right audience for the short to medium terms results required.
SEO was implemented in order to capture a cost-effective ROI over the long term.