Jack’s Poker required a stream of actively interested website traffic, that could only come from one source – initially.
Keywords were analysed and competitors profiled, in order to come up with an effective Facebook marketing plan.
By selecting the best audience and utilising “look-a-like” demographics, Facebook stands unrivaled as the instant traffic marketers tool. Setting a realistic expectation of instant “on-demand” traffic, the site and customer funnels had to be put in place in a high converting manner.
Facebook advertising, being highly targeted geographically and demographically, lasered in on the right audience for the short to medium terms results required.