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Years of SEO expertise
Greg Gillespie is one of Brisbane's top rated SEO consultants. Providing expert solutions in search marketing for Australian and international brands, since 2008.
Searching for and finding an SEO Consultant to work on your website, in the Brisbane market, is something of an existential task. Fraught with difficulties...
Helium SEO was first established in 2008 and operated as an independent SEO consultancy for companies in the Brisbane region. Greg Gillespie, the company's original founder, was quickly hired for many freelance SEO contracts, as his ability to be found at the top of Google was what led a lot of new business enquiries to his doorstep.
As an independent consultant, he quickly gained a distinction in the marketplace as a no-nonsense, straight shooter when it came to telling it how it is. With many companies selling worthless services clouded by the smoke-and-mirrors approach, Greg and his Helium SEO business stood tall among a field of dark horses.
If your journey through the dark and murky waters of SEO agency fluff-n-bluff has led you to seek out a truly independent and freelance-style approach to SEO — due to the nimble touches of someone with their finger truly on the pulse of what is really going on with Google — then you have come to the right place.
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"With over thirty #1 rankings in the search results, 45% of my new business leads come through my website, thanks to Helium SEO."Dean Mortensen — Scenes By Dean
Helium SEO has been built upon the solid foundation of a data-driven, analytical approach that has proven time and time again to bring real, measurable value to clients.
After our first meeting, if I find your business a good fit, we can proceed to discovery.
By uncovering valuable keywords, this builds your platform for success.
With a clear roadmap laid out, we proceed to on-page and off-site implementation.
White Hat SEO strategies drive your rankings to the top of Google. Nothing builds trust like ranking #1.
With 25 years marketing experience, I help you turn prospects into customers from Google organic leads.
With proof of concept rolled out, I scale up your operation to suit your business goals.
In today's digital age, having a strong online presence is essential for businesses of all sizes. By hiring an SEO consultant in Brisbane, you can significantly improve your website's visibility on search engines like Google. This increased visibility leads to more traffic, better leads, and ultimately, more sales — and this is precisely what we have been doing at Helium SEO for over a decade.
As an experienced SEO consultant, Greg will work with you to develop a comprehensive strategy that aligns with your business goals. This includes keyword research, content creation, on-page optimisation, and off-page optimisation. Unlike many agencies, when working with Greg you'll have direct access to discuss your project when it is important or urgent — no "take a number and wait" approach.
The digital landscape is constantly evolving, and it's crucial to stay ahead of your competitors. Greg will help you identify and capitalise on opportunities to outshine your competitors in search results, providing a competitive edge in your industry. Without quality SEO, you are leaving money on the table.
There is no substitute for experience, and that is something many so-called SEO experts lack. Knowing what, when and why Google shifts the goal posts can be a logistical nightmare in the hands of the inexperienced. Not so with Helium SEO — we have a softly-softly approach even when things appear dramatic at times of algorithm updates.
We fully understand that every business is unique, and a one-size-fits-all approach won't deliver results. We take the time to understand your business, target audience, and goals to create a tailored SEO strategy that drives results specifically for you. Knowing how to ask the right questions about your business and goals is what we care about most.
It is surprising how few SEO consultants provide clear and consistent reporting. Many businesses that approach us have had poor experiences with flimsy or completely absent reporting. At Helium SEO, we provide regular updates, performance metrics, and insights — so you can track success and make data-driven decisions.
From local trade businesses to national e-commerce brands — here's what consistent, senior-level SEO delivers.
Rated 5 out of 5 by the businesses we work with.
"Our organic website visitors have risen a staggering 75% since partnering with Helium a little over 6 months ago. This translates into about 6,000 more potential customers hitting our national furniture website each month. Helium SEO does more than just produce results, they educate you along the way."
"Partnering with Helium SEO has been paramount to our success. Not only have our digital channels grown exponentially, but our sign-ups have also increased by 300% year on year as a result of our growing online presence."
"Helium SEO has helped our business achieve over 30+ number one rankings, and the monthly traffic to our website has more than doubled in less than six months. I would have no hesitation in recommending Helium SEO to anyone wanting fantastic SEO results."
"We are very impressed with the way Helium sends us new customers every month. We highly recommend Helium SEO and their services to anyone who is sick of paying for marketing that simply doesn't work."
"It has been about six months now and we have over 6,000 new visitors to our website each month. The Helium team, led by Greg, is fantastic to deal with and we look forward to partnering with them for a very long time to come."
Month-to-month engagements. No lock-in contracts. Cancel anytime.
Local Business SEO Package. Google Authority Boosting. Keyword Research & Optimisation. Monthly Analytics Reports.
Everything in Success Startup, plus: Monthly Content Strategy. Advanced On-Page SEO. Link Building & Authority. Bi-weekly Check-ins.
Everything in Business Accelerator, plus: Custom Content Calendar. Competitive Analysis Reports. Priority Support. Dedicated Account Manager.
An SEO consultant helps businesses improve their search engine rankings and online visibility through various SEO techniques. They develop tailored strategies to optimise a website's content, structure, and off-page factors to achieve higher search engine rankings and drive more qualified traffic.
The time it takes to see results from SEO varies depending on the competitiveness of your industry and the starting point of your website's SEO. Generally, it can take anywhere from three to six months to see significant improvements in your search engine rankings.
Hiring a local SEO consultant in Brisbane can be beneficial, as they are more likely to have a deep understanding of the local market and can tailor their strategies to target your specific audience. Additionally, working with a local consultant simplifies communication and collaboration.
When choosing an SEO consultant, consider their expertise, experience, communication skills, transparency, and the range of services they offer. Look for testimonials and case studies to assess their track record of success. A good consultant should provide clear, transparent reporting and direct access to discuss your project.
A keyword is a word or phrase that people search for online. Keywords are what you want to rank for, and they're the basis of your SEO strategy. They should be broken down into head terms (more general) and long-tail terms (more specific, more niche). Both categories should be included in your site's content.
SEO (Search Engine Optimisation) focuses on optimising your site and content to get more organic (unpaid) traffic from search engines. SEM (Search Engine Marketing) focuses on paid advertising across platforms including Google Ads, social media, and news publishers. SEO is about getting more traffic over time; SEM is about buying it immediately.
White hat SEO is driven by long-term strategies and ethical practices — creating great content, building genuine backlinks, and improving user experience. Black hat SEO uses manipulative tactics like keyword stuffing, link schemes, and cloaking to trick search engines. Black hat tactics can lead to Google penalties and long-term damage to your rankings.
Google actively encourages good SEO. Their goal is to surface the best content for any given search query — good SEO helps Google do that. As a content aggregator (not a content creator), your well-optimised website is actually one of Google's best assets. What Google dislikes is manipulative, black hat SEO that tries to game the algorithm.
No. The quality of backlinks matters far more than quantity. A single link from a high-authority, relevant website is worth far more than dozens of links from low-quality sites. Links from authoritative sources signal to Google that your content is trustworthy and valuable — which directly improves your rankings.
The cost of hiring an SEO consultant varies depending on their experience, the services offered, and the scope of your project. At Helium SEO, we recommend a minimum of $2k/month for best results. The cheapest option is rarely the best choice — quality SEO requires consistent, experienced effort. The key is finding the right balance between cost and value.
Good quality content is well-written, thoroughly researched, and provides genuine value to readers. It should be relevant to the topic, unique (not a rehash of existing content), and targeted appropriately for its audience. When someone reads your content, they should walk away having learned something new or gained a useful perspective.
Paying for links is against Google's guidelines and can result in significant penalties. Earning links naturally — through great content, genuine PR, and building relationships — is the only sustainable approach. Paid links are often low quality, may not last, and can actively harm your site's authority in the eyes of search engines.
Book a 20-minute strategy call with Greg. No pitch, no fluff — just an honest conversation about what's really happening in your search channel.