265% increase in booking enquiries. How we positioned Hughes for service-intent traffic with surgical keyword targeting.
Hughes ranked well for brand but struggled with service-intent traffic. We identified high-value long-tail keywords ("airport transfer Sydney") that competitors weren't targeting and built dedicated content pillars.

The result: phone bookings increased 265% within five months. The page one placements weren't flashy — they were surgical targeting of the actual buyer journey.


Let's walk through where your business sits in the organic growth curve and whether our approach fits your timeline.