No vendor spin. No recycled fluff. Just what Greg has actually seen work — and what doesn't — across 15+ years of Australian search.
Seven things Google needs to see from your website before it starts sending you consistent organic traffic — from Search Console verification to page speed and conversion clarity.
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From intent-based results and personalised search to voice queries and unique content — the seven signals that matter most as Google's algorithm continues to mature.
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Universal Analytics is being retired. Here's a practical guide to migrating to GA4, running both platforms simultaneously, and preserving your historical data before the sunset.
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Every year someone declares SEO dead. Every year it proves them wrong. Here's why SEO is actually easier now than it used to be — if you understand Google's unwritten rules.
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The SEO industry has a trust problem. If your current provider can't explain what they're doing or show you the results, it's time for an independent conversation.
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Written during the COVID lockdowns: why maintaining your online presence during a downturn is the difference between businesses that recover and ones that don't.
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A Sydney plastic surgeon was spending $18,900/month on Google Ads. Here's what happened when he switched to SEO instead — and the real cost of cutting corners on search.
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With Google Penguin now in live refresh and the landscape of link-building transformed, do backlinks still carry the weight they once did? The short answer is yes — with caveats.
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With Penguin now in live refresh, can a competitor's toxic backlink attack still tank your rankings? Yes — but here's how to protect yourself and recover quickly.
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Google Ads vs organic SEO: which delivers better ROI? We run the numbers and look at why Google penalises what it profits from — and what that means for your strategy.
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If content alone ranked websites, ten plastic surgeons with equally good copy would all sit at #1. They don't. Here's what Google actually uses to break the tie.
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Google killed the public toolbar score in 2013. But PageRank itself? Still very much alive inside the algorithm. Here's what replaced it as a public metric — and what actually matters.
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Moving to a new host? The four things you absolutely must do before changing your DNS — backup, email, name servers, and unblocking Google — or risk losing everything.
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