With the past history of Google acting very severely with their algorithm updates and wiping out many people's websites from the top pages in the search results, you could be forgiven for thinking that SEO doesn't work anymore. But the fact is, SEO in 2022 is now easier than it has ever been.
Is it still possible to do SEO in 2022 and get free organic search traffic?
Well, what do I have to say about the state of SEO? The truth is, SEO is now easier than it has ever been. I will say this again so that it sinks in — SEO in 2022 is now easier than it has ever been.
Is SEO Really Dead?
This is in fact precisely what Google wants you to believe. "Our search results can't be manipulated to your advantage, so you better stop trying." And for many who have departed the SEO game, unfortunately for them, the only alternative to traffic from Google is the ever-increasingly expensive paid ads from Google Ads.
No — SEO Is Alive and Kicking. Just Different.
That is a pretty brash statement and one you are probably wondering if it could possibly be true.
"Is this guy nuts, or just raving — how could SEO be easier with all the updates from Google acting so destructively on anyone doing SEO?"
Fair question, and one I am going to answer with no uncertain doubts in this post. As an SEO agency for the past 12 years, I have seen my fair share of blood on the tracks when it comes to what Google can do to those who step outside their rules.
What Is Going On Behind The Scenes With SEO?
Along the way, I have kept my ear to the ground and observed what is going on behind the scenes, away from the public eye and the very vocal Google spokespeople, and seen what is happening with search results and exactly what is producing them.
Google would love you to just create "great content" and "we will look after the ranking" for you. And that is exactly what they claim will work. You probably are aware, if you have followed their guidelines, that this just plainly doesn't work.
Building Great Content Is NOT Enough!
The only problem with this is that their algorithm is still based — even in 2022 — on their original founding principles established back in 1998. So many people today are feeling frustrated by the fact that yes, they have built a website filled with great content, but still Google doesn't rank them for much.
Google Show You How To Do It — Yes It's True!
People are still doing SEO and it is NOT just building a great website and getting instant traffic. There is a way of doing SEO in 2022 that is Google-compliant — not by their written rules, but by their unwritten rules — and it is way easier than the SEO of the past.
This Used To Take Loads Of Grunt Work — Not Anymore.
Previously, SEO was a hard slog, back in the days before the Google Penguin update in 2012. You had to build more links to your site than the next guy — SEO was essentially an "arms race." That is what worked back then. It took a long time and involved a lot of (outsourced worker) hours.
Today in 2022, the work required to pull off top rankings is minuscule by comparison. Instead of putting in thousands of hours of SEO work, you can do it all with a small fraction of the time previously invested. You need to understand that there is a precise "right" way to do SEO that actually works, and many, many wrong ways that will just lead to frustration.
Google's Algorithms Are Still Harsh But…
Many SEO practices that will still get you into hot water are performed by the uninformed on a daily basis. This is very sad and totally unnecessary. You may even have had someone previously do SEO for you — an SEO firm, consultant, or marketing company — and things didn't turn out so well.
Helium SEO Is Here To Help Solve The Mystery
The whole reason we started Helium SEO was to fulfil the pressing need for people such as yourself to find out what SEO is really all about and how, with the right strategy, you too can be getting high volumes of targeted traffic to your website.
If you are sick and tired of paying through the nose for your search engine traffic, then isn't it about time you figured out how to get possibly $30K worth of free traffic — like some of our clients are doing right now? This is happening right now in 2022. If you want to get to know the truth about SEO, then we should talk.