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Operating as an independent SEO consultancy across Australia
Eighteen years helping Australian businesses grow through organic search. Greg Gillespie works directly with Melbourne SMBs — one consultant, doing the actual work, with no offshore outsourcing and no lock-in contracts.
SEO rewards patience and punishes shortcuts. Helium SEO has been quietly compounding both — for our Melbourne clients and ourselves — since 2008.
Helium SEO has been serving Melbourne businesses since 2008, operating as a fully independent SEO consultancy. In a city with no shortage of agencies selling packaged services, Greg Gillespie built his reputation on a different premise: be the consultant you'd actually want to hire.
As an independent consultant, Greg distinguished himself in a market crowded with smoke-and-mirrors. While agencies were obscuring their methods and delivering commodity work, Helium was building transparent, data-driven strategies that Melbourne businesses could see working month by month.
Melbourne's search landscape is competitive — across professional services, retail, hospitality, and trades alike. That's exactly where the depth of eighteen years' experience matters most. Greg has guided clients through 25+ algorithm updates and consistently found the right path forward — not by guessing, but by understanding Google's intent more deeply than most.
If you're looking for a Melbourne SEO consultant who works directly with you — not through an account manager — and who can show you exactly what's happening and why, this is the conversation worth having.
"Helium delivered a 3× increase in our organic traffic in under eight months. The reporting was clear and Greg was available whenever we had questions."
"Our online sales grew 425% after working with Greg. He understood our market in a way no other consultant had."
No retainer theatre. Every Melbourne engagement is scoped around what will actually move the needle for your business — not a standard package applied to everyone.
End-to-end organic growth strategy — keyword research, on-page optimisation, technical fixes, and content that builds lasting authority in Melbourne's competitive market.
A thorough site diagnosis — crawlability, Core Web Vitals, structured data, internal linking, and indexation issues. Site-specific findings, not a generic checklist.
Strategic content that earns links and ranks — built around what Melbourne buyers are actually searching for, not generic posts that pad a word count.
Also available: Search Marketing (SEM/Google Ads) alongside organic. View all services →
Every Helium engagement follows the same proven six-step model — from an honest first conversation through to compounding organic growth. No surprises, no lock-ins.
A deep audit of your current search position — what's working, what's holding you back, and where the real opportunity sits in Melbourne's market.
A clear, prioritised roadmap. Not a vague keyword list — an execution plan tied to your goals and your Melbourne market's competitive reality.
Once proof of concept is established, we scale what works. The gains compound over time and don't disappear when you stop paying for clicks.
Book a 20-minute strategy call with Greg. No pitch, no fluff — just an honest look at where your Melbourne business sits in search and what's genuinely worth doing next.