If you want the person who actually does the work — not an account manager who resells offshore — you've found the right partner. Greg Gillespie has been helping Sydney businesses grow organic traffic since 2008.
SEO rewards patience and punishes shortcuts. Helium SEO has been quietly compounding both — for our Sydney clients and ourselves — since 2008.
Helium SEO was established in 2008 and has operated as an independent SEO consultancy serving Sydney businesses ever since. Greg Gillespie, the company's founder, built his reputation by being found at the top of Google himself — a demonstration that still speaks louder than any sales pitch.
As an independent consultant, Greg quickly gained a reputation in the marketplace as a no-nonsense, straight shooter. At a time when many agencies were clouding their work in smoke and mirrors, Greg's approach was refreshingly transparent: clear data, clear strategies, and results you could actually measure.
If your journey through the SEO agency world has left you wanting a truly independent approach — someone with their finger genuinely on the pulse of what's happening with Google, not just reselling packaged services — you've come to the right place.
Helium SEO has been built on a data-driven, analytical foundation that has proven, time and again, to bring Sydney clients real, measurable value.
"With over thirty #1 rankings in the search results, 45% of my new business leads come through my website, thanks to Helium SEO."
"Greg's knowledge of SEO is second to none. He's genuinely invested in our growth, not just completing tasks."
No retainer theatre. Every engagement is scoped around what will actually move the needle for your business — not a standard package that gets applied to everyone.
End-to-end organic growth strategy — keyword research, on-page optimisation, technical fixes, and content that builds authority. Designed for Sydney's competitive search landscape.
A thorough crawl of your site's technical foundation — crawlability, Core Web Vitals, structured data, internal linking, and indexation. No generic checklist; site-specific diagnosis.
Strategic content that earns links and ranks — not blog posts for the sake of it. Built around the topics your Sydney market is actually searching for.
Also available: Search Marketing (SEM/Google Ads) as a complement to organic. View all services →
Every Helium engagement follows the same proven six-step model — from an honest first conversation through to compounding organic growth. No surprises, no lock-ins.
A deep audit of your current search position — what's working, what's holding you back, and where the real opportunity sits in the Sydney market.
A clear roadmap of prioritised actions. Not a vague keyword list — a ranked execution plan tied to your business goals and timeline.
Once proof of concept is established, we scale what works. Organic traffic compounds — the gains don't disappear when you stop paying for clicks.
Book a 20-minute strategy call with Greg. No pitch, no fluff — just an honest conversation about where your business sits in search and what's actually worth doing.