You have that nervous feeling deep down in the pit of your stomach.
You don’t quite know what to do about the cause of this pain but you know something has to be done, as things are just not going according to plan.
If you are like the many, you’re not alone when it comes to trying to figure out if you are doing the right thing, the wrong thing or something in between with SEO.
Company after company approach you with the same old line, “We can get you to number one on Google, but you will have to wait 3 to 6 months, and no we don’t offer a guarantee”.
Truth be told, it is amazing anybody is able to sell a product on these flimsy promises, but what is not quite so amazing is the fact the there an unfortunate number of charlatans in the industry that make the rare seo winner’s hard to find.
Unethical SEO companies that are all too willing to pull wool over their clients eyes, for the simple fact that they can. This is a really dangerous situation if you are committing not only time and money to dodgy SEO but the very existence of your business could be held in the balance if you have all your marketing eggs in the one basket.
Most smart marketers are all too aware of taking such a risky line with something as volatile as search engine optimization, especially given the heavy handedness of Google in recent times. So not only do many find themselves in SEO limbo, bending over backwards to make it under the ever lowering bar but on top of that they are paying for Google Adwords traffic by paying ultra-high cost per click premiums. Any industry that has a high dollar value on a successful sale, is liable to reach the dizzy heights of sometimes hundreds of dollars for just one click.
The medical industry is one such arena where the CPC’s can run into the hundreds of dollars. When you consider the cost of plastic surgery procedures running into the tens of thousands, it is easy to see why the CPC stakes are set so high.
So what is a good doctor to do?
You can keep on trying out different SEO companies in the hope that one day you will strike gold and not only will you be getting solid rankings that last, you can finally do away with those Adwords campaigns that are draining the coffers.
Yes and pigs might fly too!
What you need to gain back confidence in the incumbent SEO firm you have hired, is to have a truly independent analyst look over what is being done. By getting a third party to take a look behind the scenes and spell out exactly what the prospects of catching the flying pig are, is your only true hope of losing that awkward lump from your stomach. You can’t afford to ask the incoming SEO firm to be independent or even the outgoing, so your only choice is someone who has a fresh set of eyes, that can actually see and interpret what is going on with your current SEO deployment.
What you don’t need however is one of those highly confusing (intentional once again) extremely detailed double-dutch reports that SEO companies throw at you with the hope of confusing you into making a decision to go with them. These reports can look pretty dire at times and the shear fear factor is sometimes too much to resist.
Someone who can spell it out in plain English, is what you need. Enough evidence to hang or hang-onto the current SEO firm or consultant.
The endeavor of this blog is to use my skills that I have honed over the past 7 years, working with a good number of plastic and cosmetic surgeons in the US and Canada, to open peoples eyes so that they can see exactly what is going on with their SEO.
Some would call me an SEO whistle blower, and they would be pretty close to the mark. I am going to be blowing the lid off of all the SEO scams out there, so that regular folks no longer need feel pressured into hiring poorly when it comes to search engine optimization.
I will be showing you how to use the available tools, to see for yourself exactly what is going on with that top competitor who is getting all the free organic search engine traffic.
Believe me there are some really good SEO’s that deliver the goods and have the track record to prove it, and these I will be showing you how to find.
In the coming new year, 2018 I will available for hire, to do the undercover SEO discovery work on your website that will reveal the truth about your SEO, so you can move forward with confidence that you are on the right path, and it is just a matter of time, or finally see you are on a slowly sinking ship that you need to bail out from.
We all know there are some really terrible SEO’s and perhaps one of them has snared you, if this is the case, then we need to talk and really soon.