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The 7 Most Influential Criteria That Will Define Search In 2022


The way information is organized and presented on the internet is changing dramatically. As more people spend time online and search engines like Google continue to innovate, the platforms we use to find relevant content are going to change. Companies that want to stay at the top of their game will need to plan ahead by understanding how searchers will be using search engines in 2022. To help you with that, here are the seven most important criteria that will define search in 2022:

importance of search in 2022

Intent-Based Search Results

Intent-based search results are the future of search, and it’s already here. Rather than displaying a generic list of results that are only related to the keywords typed in by users (which is the current standard), intent-based search returns results based on what you’re looking for—not just what you type into Google. For example, if you want to find cute cat videos and type “cute cat” into your browser, but there aren’t any good ones at the top of your SERPs, it’s not going to work out well for either party. That being said, if you’re searching with intent—a clear purpose in mind—you could be met with exactly what you need: a bunch of fluffy kittens licking their paws or wrestling each other.

So how will these changes affect SEO? There are some new standards that’ll have an impact on your strategy moving forward:

  • You’ll need to create better content—and more specifically, relevant content that’s tied closely to specific searches made by users who know what they want when they come across your page.* You’ll need fewer pages per site.* Keyword density will decrease; instead focusing on keyword placement within individual pages rather than simply stuffing keywords into every possible space.* Your meta description tags should be optimized around user intent rather than keywords (and ideally include some human text).

Results That Have Been Tailored For You

The search results you see will be tailored to your unique interests. As you type in a query, the engine will show you the most relevant results tailored to your particular tastes and preferences. For example, if you’re searching for “summer dresses” and have previously viewed images of evening gowns on Pinterest, then the first results may include evening gowns instead of sundresses.

A related concept is personalized recommendations, which can also be delivered using AI technology that tracks how people interact with content when they visit a website or use an app. The technology analyzes what items users click on and uses that information to serve up additional products that might interest them based on their browsing history (or lack thereof).

Always Understand Your Audience

You can’t always be sure that you have the right audience when it comes to search marketing. Some companies do a great job of understanding their audience, while others don’t. If you want to get ahead of your competition, you’ll need to keep this in mind.

Remember that it’s important for all companies to know who their target audience is and what they are looking for. If a company doesn’t know who its customers are or what they want, then how can it provide them with what they need? By understanding who your customers are and what they want, you can develop better strategies for reaching out to them and making sure that they become loyal fans of your business (and return again).

Search Results Will Be Personalized

Search results will be personalized based on a user’s search history, location, device and IP address.

This is already happening in some places but will become more prevalent as people get used to being served different ads than each other. The days of one-size-fits-all search are over.

The Importance Of Unique Content

Unique content is what makes your site stand out. It’s the reason people visit your website instead of one of your competitors’.

It’s what makes your site more likely to rank well in search results. Google has been pushing for higher quality sites with unique, valuable content for years now, and this will only continue in 2022.

It’s also what makes people want to share your site with their followers on social media or recommend it to others—a key factor in driving traffic from outside sources (which we’ll get into later).

And finally, it’s what gets people reading through all the way down the page when they do find it—even if those visitors aren’t looking specifically for a piece like yours.”

User Adoption Of Voice Search

You can expect to see more people using voice search in the future. As the technology improves, it will become even easier for users to access and understand results.

There is a growing number of consumers who prefer voice search over keyboard or mouse input, especially when it comes to mobile devices.

Voice commands are easier than typing on small screens, which makes them more efficient for users who want quick results without any extra effort. Voice searches also provide a sense of convenience that may be lacking from other methods of searching for information online; there will likely be many marketers who want their content available via voice command because they know how much faster this method is compared with traditional methods like typing or clicking through links and buttons on a webpage.

Keep Your Site Up To Date With Latest Technology

Keep your site up to date with latest technology

It is important that you keep your site updated with the latest trends and technologies. Search engines are always updating their algorithms, and if you have a website that is not optimised for mobile devices and does not have any new features like video or voice search, it will be difficult for users to find your site today because most people are looking for sites with these features.

In order to stay at the top of search rankings, companies need to know how the criteria that determine their ranking will change.

In order to stay at the top of search rankings, companies need to know how the criteria that determine their ranking will change. Companies need to know how they can adapt to the changes, and they need to understand what they can do in order to keep their rankings.

  • The 7 Most Influential Criteria That Will Define Search In 2022:
  • Artificial Intelligence (AI) is taking over everything and AI-powered bots are now being used for everything from customer service interactions through chatbots on websites or apps all the way down into social media platforms such as Facebook Messenger where users want quick answers but don’t want them from people who might not be available 24/7 because these platforms are largely automated so there’s no point in calling someone back if you’re doing it yourself anyway; this means there are fewer people working at call centers anymore since most calls aren’t answered by actual humans anyway! If a company wants good reviews online then it needs ratings from customers who’ve interacted with its automated systems.


As we’ve covered, the criteria that search engines use to determine rankings are evolving quickly. It’s important to keep an eye on the future so that you can stay ahead of your competition. By keeping your business up to date with the latest technologies and focusing on unique content, you can ensure that your site will be at the top of search engine results in 2022.

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