If you are looking for an independent SEO consultant, there is every chance you have been driven to do this by the poor service you have received from your current SEO firm. One thing that seems to happen a lot in this industry, is due to the high demand for SEO services, sometimes SEO companies are tempted to bit off more than they can chew.
This leads to poor client service and ultimately disappointing results. This is something that your business just cannot be let down by, so I know how you feel if this has been your experience with search engine optimisation companies. It is no surprise to many that the science of SEO has become more difficult to master, due to Google’s Panda and Penguin algorithm changes. Once the domain of just pure hard work, the top positions in the serps (search engine results pages) are now more than ever a difficult thing to achieve.
Acting independent of any out dated company policies and seo techniques, I am in the enviable position of being able to respond quickly to changes and in many instances anticipate the next moves the search engines are going to make, which brings the obvious advantages to your business bottom-line. SEO is still highly technical endeavour and I work with teams of consultants and knowledge workers in 3 different continents including the United States.
Greg’s SEO Beginnings
My story begins with SEO in the Spring of 2008 when the demand to promote a digital information product landed fair and square on my desk and I had to figure out the best way to get traffic to this product for the best possible chance at developing sales for the target market.
In 2008 the way SEO was done had a lot to do with publishing articles in directories around the internet and this was seen by Google as an acceptable way of producing great content and at the same time getting the all important backlinks or inbound links for your website. The more you did this, the better your rankings would become. Today this once White Hat SEO technique is frowned upon by Google and is considered a black hat technique. Interestingly at that time in 2008 only SEO methods that were either illegal (hacking or cracking), immoral or unethical were deemed to be black hat.
A lot has changed since then and essentially any kind of rank modifying attempts that website owners, webmasters or business owners do that are intentionally deemed to be unacceptable by Google are now labelled rather confusingly black hat. It is no surprise that with all the Google crackdowns on SEO link building practices and the subsequent flow of new customers to their Google Adwords or paid advertising channel that their profits have skyrocketed. This past yearly quarter has seen the Google share price peak over $1,000 USD for a single share. They have had their best performance ever financially and this coincides with the Penguin refresh, 2.0 on May 23 and then 2.1 in October 3.
Over the time of doing mainly my own SEO for my own business ventures, I was approached by friends and business owners to help them do the same with their rankings. Since then I have been instrumental in helping businesses achieve higher profits through not only just driving in additional traffic to their sites but also helping them with conversation optimisation as well. It really is a disappointment to have a great looking website, be getting top rankings and crying in your soup to see a high bounce rate with that traffic. This is where my 25 years plus marketing and advertising skills come in to play.
Today in order to rank well in the organic search listings your website needs to have certain fundamental characteristics that make it a suitable candidate. Basically Google deem your site worthy if you have been able to demonstrate some level of authority in your industry. Too bad if you are a new business or website, without this history you are relegated to the pages beyond page 1 in most cases. Google’s guidelines are very strict on what you can and can’t do in the SEO efforts you may choose to employ and a lot of business owners feel paranoid even thinking about seo and back linking let alone try it out for fear of a Google penalty. The only problem with this approach is that to remain in the pages of 2 and beyond, you are actually getting an automatic self-imposed penalty by not doing any SEO at all. The notion to just create great content as your only means to ranking is a virtual fallacy. Back links remain the main stay of the power of SEO which is driven by the Google algorithm itself. Google are very heavy handed if you get the back link process wrong and it is now much more difficult and time consuming to set up your SEO to it’s best long term effects for your websites, whether it be a new domain or an aged authority site.
Being able to work SEO to your business’ advantage is and always will be a major traffic generator that you need to pursue, that is as long as Google remains the top dog in the search engine game.
Client Success Stories
I have worked with clients in Australia, United States, New Zealand, Dubai and Canada. The modern wonder of voice over ip, on Skype make international meetings a breeze. Often people make comments along the lines of “It seems like you are just in the next room, not on the other side of the world!”, such are the joys of technology.
Whether you are targeting local business with your aspirations set on high rankings in Google, Yahoo and Bing or casting the net further afield with a national campaign designed to grow your business revenues, I am able to help you in this process. I do have a limit to the number of SEO consulting clients I can successfully work with at any one time, so if the lights are green in the message you see below on this page, then please feel free to contact me to see if I can be of assistance to you.
Having been involved in the web design industry since 1996 and having developed many software applications, this coupled with the marketing nonce, place me in the prime position for popular engagement for search engine traffic development and customer acquisition planning.
Over the years I have worked in a diverse range of industries, including the following:
- cosmetic surgery
- furniture retail
- home improvement
- limousine hire
- plastic surgery
- real estate
- social dining
- social media