Sydney's Leading SEO Consultant

Greg Gillespie is one of Sydney’s top rated SEO consultants. Providing expert solutions in search marketing for Australian and international brands,  since 2008.

Independant SEO Consultant Trusted By Some Of Australia's Top Companies

We are Helium SEO

Searching for and finding an SEO Consultant to work on your website, in the Sydney market, is something of an existential task. Fraught with difficulties...

Helium SEO was first established in 2008 and operated as an independent, SEO consultancy for companies in the Sydney region.

Greg Gillespie, the company’s original founder, was quickly hired for many freelance SEO contracts, as his ability to be found at the top of Google, was what lead a lot of new business enquiries to his doorstep.

As an independent consultant, he was able to quickly gain a distinction in the marketplace as a no-nonsense, straight shooter when it came to telling it how it is. With many companies at that time (with not so many still in existence now), selling worthless services, clouded by the smoke and mirrors approach and secrecy on Google’s part, Greg and his originally branded Helium SEO business stood tall among a field of dark horses.

If your journey through the dark and murky waters of SEO agency fluff-n-bluff, has lead you to seek out a truly independent and freelance style approach to SEO – due to the nimble touches of someone with their finger truly on the pulse of what is really going on with Google, then you have come to the right place.

To get an idea of the number of other companies we have been able to help along the way, simple keep reading below. And if we appear to be a good fit, feel free to get in touch today. Happy to see if we can help you.

“With over thirty #1 rankings in the search results, 45% of my new business leads come through my website, thanks to Helium SEO.”


The Helium SEO 6 Step Success Model

Helium SEO has been built upon the solid foundation of a data driven, analytical approach, that has proven time and time again, to bring my client’s real value they can measure.

What sets your company up for incredible success, is defined by my proven 6-step growth process.

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Step 1:
Friendly Chat

After our first meeting if I find your business a good fit, then we can proceed to discovery.

service delivery

Step 2:

By uncovering valuable keywords this builds your platform for success

search funnel

Step 3:

With a clear roadmap laid out we proceed to on-page and off-site implemtation.


Step 4:

White Hat SEO strategies drive your rankings to the top of Google. Nothing builds trust like ranking #1.


Step 5:

With 25 years marketing experience, I help you turn prospects into customers from Google organic leads.

global reach

Step 6:
Scale Growth

With proof of concept rolled out, I can then scale up your operation to suit your business goals.

Improve Your Online Visibility

In today’s digital age, having a strong online presence is essential for businesses of all sizes. By hiring an SEO consultant in Sydney, you can significantly improve your website’s visibility on search engines like Google. This increased visibility leads to more traffic, better leads, and ultimately, more sales and this is precisely what we have been doing here at Helium SEO for over a decade now.

Develop a Strong SEO Strategy

As an experienced SEO consultant, Greg Gillespie will work with you to develop a comprehensive SEO strategy that aligns with your business goals. This may include keyword research, content creation, on-page optimization, and off-page optimization, among other techniques. A tailored SEO strategy ensures your website remains competitive and helps you achieve higher search engine rankings.

Unlike many other SEO agencies, when working with Greg, you will have access to discuss your project when it is important and or urgent. None of the take a number and wait approach the ivory tower guys often take, once they have you locked into a long contract.

Outpace Your Competitors

The digital landscape is constantly evolving, with quality SEO you are going to be leaving money on the table so to speak and it’s crucial to stay ahead of your competitors. As an extremely knowledgeable SEO consultant Greg, will help you identify and capitalize on opportunities to outshine your competitors in search results, providing you with a competitive edge in your industry.

Qualities of a Top SEO Consultant

Expertise and Experience

A top SEO consultant like Greg Gillespie, should have a proven track record of delivering results for clients. This experience, combined with their expertise in various SEO techniques, ensures that they can effectively optimize your website for search engines and drive meaningful results.

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As they say there is no substitute for experience, and that is something in this ever changing world of Google algorithm updates, is something many of the so-called SEO experts do not have. Know what, when and why Google shifts the goal posts every so often, can be a logistical nightmare and create panic in the hands of the inexperienced. Not so with Helium SEO, we have the softly-soflty approach even when things appear to be dramatic at times of updates.

Customized Solutions

At Helium SEO, we fully understand that very business is unique, and a one-size-fits-all approach to SEO won’t deliver the desired results. We take the time to understand your business, target audience, and goals to create a tailored SEO strategy that drives results specifically for you. This is something many overlook when tossing at you are cookie-cutter approach. Knowing how to ask the right questions about your business, your website and your goals, is what we care about most, and comparatively is essential if we are to be able to work together to create a win-win situation.

Transparent Reporting

An SEO consultant should provide clear and transparent reporting on the progress of your campaign, and it is surprising how few SEO consultants do this. I know as many businesses that approach us, have had poor experiences with flimsy, inconsistent or completely absent reporting.

At Helium SEO we get this, and that is why we provide regular updates, performance metrics, and insights into areas of improvement. Considering this, we offer full transparent reporting to ensure you can track the success of your SEO strategy and make data-driven decisions to optimize your online presence.

Strong Communication Skills

SEO consultants need to effectively communicate their strategies, goals, and progress to their clients. Strong communication skills ensure that you stay informed about your campaign and can make informed decisions about your website’s SEO efforts.

communication skills


Choosing an SEO Consultant in Sydney

Local SEO Expertise

When searching for an SEO consultant in Sydney, it’s essential to choose one with local SEO expertise. This ensures they understand the unique challenges and opportunities of your local market, helping you to achieve better results in your specific region.

Client Testimonials

Client testimonials and case studies provide insight into an SEO consultant’s ability to deliver results. Look for a consultant with a strong track record of success, as demonstrated by satisfied clients and positive feedback.

Pricing and Services

Different SEO consultants offer varying pricing structures and service offerings. Accordingly be sure to choose a consultant that provides the specific services you need at a price that fits your budget. Keep in mind that the cheapest option may not always be the best choice, as quality SEO services often require a greater investment. It’s important to find the right balance between cost and value.

Ongoing Support

SEO is an ongoing process that requires consistent monitoring and optimization. Choose an SEO consultant in Sydney who offers ongoing support to ensure your website remains competitive in the ever-changing digital landscape. Therefore we offer support may include regular updates, performance analysis, and strategic adjustments to maintain or improve your search engine rankings.


So getting down to brass tacs, consequently hiring an SEO consultant in Sydney is a smart investment for businesses looking to improve their online presence and outpace their competitors. By choosing a consultant with the right qualities and expertise, you can develop a strong, tailored SEO strategy that delivers results. Take the time to research and select the right consultant to maximize your return on investment and achieve your digital marketing goals.


  1. What does an SEO consultant do?
    An SEO consultant helps businesses improve their search engine rankings and online visibility through various SEO techniques. They develop tailored strategies to optimize a website’s content, structure, and off-page factors to achieve higher search engine rankings.
  2. How long does it take to see results from SEO?
    The time it takes to see results from SEO varies depending on the competitiveness of your industry and the starting point of your website’s SEO. Generally, it can take anywhere from three to six months to see significant improvements in your search engine rankings.
  3. Do I need a local SEO consultant in Sydney?
    Hiring a local SEO consultant in Sydney can be beneficial, as they are more likely to have a deep understanding of the local market and can tailor their strategies to target your specific audience. Additionally, working with a local consultant may simplify communication and collaboration.
  4. What should I look for in an SEO consultant?
    When choosing an SEO consultant, consider their expertise, experience, communication skills, transparency, and the range of services they offer. Look for testimonials and case studies to assess their track record of success.
  5. How much should I expect to pay for an SEO consultant?
    The cost of hiring an SEO consultant varies depending on their experience, the services they offer, and the scope of your project. Be sure to compare different consultants and find one that offers the best balance between cost and value for your specific needs.

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What Our Clients Have To Say...


Frequently Asked Questions

A keyword is a word or phrase that people search for online.

Keywords are what you want to rank for, and they’re the basis of your SEO strategy. Your keywords should be broken down into 2 categories: head terms (more general terms) and long tail terms (more specific, more niche). Both categories should be included in your site’s content.

The search engine results page, or SERP for short, is the page of links to websites that match your query. If you’re searching for “how to bake a cake”, then when you click on one of those results they’ll take you to a website with information about baking cakes!

SERPS can also be used in other ways. For example:

  • A company might want their website placed higher up in the SERPs so that people will see it first when they search for things like “insurance” or “accountants”. This is called SEO (Search Engine Optimisation), and is something we do all the time at Helium SEO.

  • You may have seen that Google has added an image above its list of results from time to time – this happens if there’s something visually eye catching about one result compared to another (like an infographic instead of lots of text).

SEO is about getting the most traffic for your website, SEM is about getting the most money for your website.

SEO is an acronym that stands for Search Engine Optimization, while SEM stands for Search Engine Marketing. Although these two terms are often used interchangeably, they refer to different aspects of online marketing. SEO focuses on optimizing your site and content to get more organic (unpaid) traffic from search engines like Google or Bing—this can help you increase visibility in search results and boost user engagement with your website. By contrast, SEM focuses on paid advertising across a range of platforms including social media sites like Facebook and Twitter as well as news publishers like Yahoo! Finance or CNBC that feature ads alongside their articles.

Organic rankings are the results of a search engine that are not paid for. These rankings are based on the quality of your website, and its content. If you have good content on your site, then it will rank higher in organic search results.

Organic rankings also depend on how many people visit your site, and where they’re coming from (links). The more people who visit your site, the more likely it is that Google will see that as a signal of quality (and thus raise your ranking).

No, Google does not promote paid ads higher than organic listings. The main reason for this is that paid ads are a way to get your brand in front of the right audience. However, organic listings are also a way to get your brand in front of the right audience. Therefore, you should use both paid ads and organic listings when trying to rank high in search results on Google.

You’re right that no one knows the Google algorithm secrets. That’s because Google keeps their algorithm secret, and they’ve never released it or a list of ranking factors. They also don’t release their list of penalties or best practices for SEOs to follow.

However, there are some things we can guess about the Google algorithm from looking at trends in changes over time and by analyzing the data that exists online today. It’s possible (and often helpful) to get a sense of how well your content is doing with tools like SEMrush or Ahrefs, even if you’re not familiar with keyword research techniques like keyword difficulty score calculations or using Google Correlate to find trending queries based on seasonality patterns over time.

Google is a business and businesses want to make money. If you’re using SEO methods to get more traffic to your site, it makes sense for them not only to NOT hate it, but actually encourage it. One of the reasons why people use SEO is because they think it will help them rank higher in Google’s search results—and if you rank higher on Google, then that means more people are going to see your website when they search for certain keywords. This means more clicks/views/visits/etc., which means more money for Google, as having great websites listed in the search results, actually makes Google look better. After all, Google is a content aggregator not a content creator – you as a website owner are their best asset and getting that great content to rank highly is what they want!

Google is not a fan of SEO consultants.

SEO consultants are not allowed to rank for their own websites, and neither are they allowed to rank for their clients’ websites (this includes their own clients). This is because Google sees it as an attempt at “black hat” or manipulative SEO tactics.

SEO consultants cannot manipulate the algorithm, because they don’t have access to the algorithm and therefore cannot manipulate it. However, if you want your website on page 1 of Google search results then hiring an SEO consultant who knows what he/she is doing will get you there faster than doing it yourself.

White hat SEO is driven by long-term strategies and ethical practices. It’s a method of optimizing content so that it can rank highly in the search engines without breaking Google’s guidelines. White hat SEO is also known as “organic SEO,” because you are allowed to use organic methods to improve your website rankings. These methods include creating great content for users, building backlinks and gaining social media traction for your site.

Black hat SEO is an unethical practice used to manipulate search engine results in order to promote websites or increase ad revenue from advertisers who pay per click on ads listed in the SERPs (search engine results pages). Black hat tactics include keyword stuffing, cloaking, doorway pages (pages designed only for search engines), link schemes and cloaking where a URL looks different than what users see when they visit it—which could lead them into malware or other dangerous sites instead of yours!

Paying for links is bad because it is not natural.

It is against Google’s rules.

It can be expensive, and even if you find a source that offers affordable backlinks, those links may not last long anyway.

It can negatively affect the reputation of your site by lowering its authority in the eyes of Google and other search engines (Google will penalize sites with unnatural or low-quality links).

There are several ways to earn links. You can write useful content and post it on social media. You can also create links to other pages that are relevant or not, depending on the circumstance.

Here’s an example: If you’re a plumber writing about what makes for good plumbing tips for homeowners, you might link to another page on your website that provides more information about kitchen drain cleaning or bathroom sink repair kits. In this case, your link would be relevant because it’s related to plumbing and therefore helpful for readers looking into buying products from your site. But if you’re not selling these items but rather just giving general advice about home repairs in general (and perhaps including some links), then there’s no real incentive for anyone else in the industry who happens upon this piece of content—except maybe Google itself—to want to link back!

Good quality content is the kind of content that has been well written, researched and edited. It’s also relevant to the topic it’s covering, which is why it can’t just be a rehash of other content on the internet. In addition to being targeted appropriately for its audience, good quality content should be unique and informative.

When someone reads your article on “How to Do SEO” or “Why You Need SEO in Your Business,” they should walk away from that piece feeling like they learned something new about SEO or getting targeted traffic for their business.

Backlinks are the most important part of SEO. In fact, it’s what people use to find all sites on the web. Without backlinks, there would be no way for people to find you and your business.

The answer is simple: you need content! If someone sees something interesting on your website and they want more information about it, they’ll go back through their history and look at other websites they’ve been on recently. They’ll then click on one of those links that took them to another site—and who knows where this journey will end? But if all of these destinations have similar-looking content pieces (and are also linked together), it’s easy for people to get lost in the shuffle or get distracted by something else entirely.

The answer is no. The number of links you have pointing to your site is not as important as the quality of those links.

You can think about it like this: imagine that a website with a lot of traffic, but no authority or popularity in the eyes of search engines, was linking to your site. That wouldn’t be very helpful because that website doesn’t have much credibility with Google and other search engines. On the flip side, if someone with a lot of authority were to link to you, then it would be beneficial because they are seen as an influencer on the web and their opinion matters!

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