A keyword is a word or phrase that people search for online.

Keywords are what you want to rank for, and they’re the basis of your SEO strategy. Your keywords should be broken down into 2 categories: head terms (more general terms) and long tail terms (more specific, more niche). Both categories should be included in your site’s content.

The search engine results page, or SERP for short, is the page of links to websites that match your query. If you’re searching for “how to bake a cake”, then when you click on one of those results they’ll take you to a website with information about baking cakes!

SERPS can also be used in other ways. For example:

• A company might want their website placed higher up in the SERPs so that people will see it first when they search for things like “insurance” or “accountants”. This is called SEO (Search Engine Optimisation), and is something we do all the time at Helium SEO.

• You may have seen that Google has added an image above its list of results from time to time – this happens if there’s something visually eye catching about one result compared to another (like an infographic instead of lots of text).

SEO is about getting the most traffic for your website, SEM is about getting the most money for your website.

SEO is an acronym that stands for Search Engine Optimization, while SEM stands for Search Engine Marketing. Although these two terms are often used interchangeably, they refer to different aspects of online marketing. SEO focuses on optimizing your site and content to get more organic (unpaid) traffic from search engines like Google or Bing—this can help you increase visibility in search results and boost user engagement with your website. By contrast, SEM focuses on paid advertising across a range of platforms including social media sites like Facebook and Twitter as well as news publishers like Yahoo! Finance or CNBC that feature ads alongside their articles.

Organic rankings are the results of a search engine that are not paid for. These rankings are based on the quality of your website, and its content. If you have good content on your site, then it will rank higher in organic search results.

Organic rankings also depend on how many people visit your site, and where they’re coming from (links). The more people who visit your site, the more likely it is that Google will see that as a signal of quality (and thus raise your ranking).

No, Google does not promote paid ads higher than organic listings. The main reason for this is that paid ads are a way to get your brand in front of the right audience. However, organic listings are also a way to get your brand in front of the right audience. Therefore, you should use both paid ads and organic listings when trying to rank high in search results on Google.

You’re right that no one knows the Google algorithm secrets. That’s because Google keeps their algorithm secret, and they’ve never released it or a list of ranking factors. They also don’t release their list of penalties or best practices for SEOs to follow.

However, there are some things we can guess about the Google algorithm from looking at trends in changes over time and by analyzing the data that exists online today. It’s possible (and often helpful) to get a sense of how well your content is doing with tools like SEMrush or Ahrefs, even if you’re not familiar with keyword research techniques like keyword difficulty score calculations or using Google Correlate to find trending queries based on seasonality patterns over time.

Google is a business and businesses want to make money. If you’re using SEO methods to get more traffic to your site, it makes sense for them not only to NOT hate it, but actually encourage it. One of the reasons why people use SEO is because they think it will help them rank higher in Google’s search results—and if you rank higher on Google, then that means more people are going to see your website when they search for certain keywords. This means more clicks/views/visits/etc., which means more money for Google, as having great websites listed in the search results, actually makes Google look better. After all, Google is a content aggregator not a content creator – you as a website owner are their best asset and getting that great content to rank highly is what they want!

Google is not a fan of SEO consultants.

SEO consultants are not allowed to rank for their own websites, and neither are they allowed to rank for their clients’ websites (this includes their own clients). This is because Google sees it as an attempt at “black hat” or manipulative SEO tactics.

SEO consultants cannot manipulate the algorithm, because they don’t have access to the algorithm and therefore cannot manipulate it. However, if you want your website on page 1 of Google search results then hiring an SEO consultant who knows what he/she is doing will get you there faster than doing it yourself.

White hat SEO is driven by long-term strategies and ethical practices. It’s a method of optimizing content so that it can rank highly in the search engines without breaking Google’s guidelines. White hat SEO is also known as “organic SEO,” because you are allowed to use organic methods to improve your website rankings. These methods include creating great content for users, building backlinks and gaining social media traction for your site.

Black hat SEO is an unethical practice used to manipulate search engine results in order to promote websites or increase ad revenue from advertisers who pay per click on ads listed in the SERPs (search engine results pages). Black hat tactics include keyword stuffing, cloaking, doorway pages (pages designed only for search engines), link schemes and cloaking where a URL looks different than what users see when they visit it—which could lead them into malware or other dangerous sites instead of yours!

Paying for links is bad because it is not natural.

It is against Google’s rules.

It can be expensive, and even if you find a source that offers affordable backlinks, those links may not last long anyway.

It can negatively affect the reputation of your site by lowering its authority in the eyes of Google and other search engines (Google will penalize sites with unnatural or low-quality links).

There are several ways to earn links. You can write useful content and post it on social media. You can also create links to other pages that are relevant or not, depending on the circumstance.

Here’s an example: If you’re a plumber writing about what makes for good plumbing tips for homeowners, you might link to another page on your website that provides more information about kitchen drain cleaning or bathroom sink repair kits. In this case, your link would be relevant because it’s related to plumbing and therefore helpful for readers looking into buying products from your site. But if you’re not selling these items but rather just giving general advice about home repairs in general (and perhaps including some links), then there’s no real incentive for anyone else in the industry who happens upon this piece of content—except maybe Google itself—to want to link back!

Good quality content is the kind of content that has been well written, researched and edited. It’s also relevant to the topic it’s covering, which is why it can’t just be a rehash of other content on the internet. In addition to being targeted appropriately for its audience, good quality content should be unique and informative.

When someone reads your article on “How to Do SEO” or “Why You Need SEO in Your Business,” they should walk away from that piece feeling like they learned something new about SEO or getting targeted traffic for their business.

Backlinks are the most important part of SEO. In fact, it’s what people use to find all sites on the web. Without backlinks, there would be no way for people to find you and your business.

The answer is simple: you need content! If someone sees something interesting on your website and they want more information about it, they’ll go back through their history and look at other websites they’ve been on recently. They’ll then click on one of those links that took them to another site—and who knows where this journey will end? But if all of these destinations have similar-looking content pieces (and are also linked together), it’s easy for people to get lost in the shuffle or get distracted by something else entirely.

The answer is no. The number of links you have pointing to your site is not as important as the quality of those links.

You can think about it like this: imagine that a website with a lot of traffic, but no authority or popularity in the eyes of search engines, was linking to your site. That wouldn’t be very helpful because that website doesn’t have much credibility with Google and other search engines. On the flip side, if someone with a lot of authority were to link to you, then it would be beneficial because they are seen as an influencer on the web and their opinion matters!